Alliance Advertising & Marketing UK (AAM) has been appointment by leading Muslim charity Islamic relief as an exclusive media agency.
AAM has won this assignment with tough competition and based on extensive review process by Islamic Relief Worldwide.
The first task for AAM is to deliver Islamic relief major Ramadan campaign followed by Qurbani in 2013.
“Ethnic especially Muslim charity marketing is very specialised and niche expertise and at the moment very few adverting agencies fully understand this sector. Alliance has a track record of delivery with other Muslim charities and we believe that they will add value to Islamic Relief brand”, said by Hassan Imtiazi, Media Buyer/Digital Media Specialist at Islamic Relief UK.
According to Sajjad Shawl, MD Alliance, “We have seen tremendous growth in the last 3 years and that proved that we have the capability for delivery and giving extra to our clients. With the back of SAAMA TV, Alliance can give instant push to any client. With Islamic Relief, we feel honour to extend our services and believe that the way ethnic media is changing we can certainly take them to the next level”.