The combined value of the Indian Premier League rights for TV and digital platforms has surpassed Rs. 42,000 crore for the next period (2023 – 2027).
The rights e-auction, which began on Sunday, will see four packages being bid for including 74 games per season for a five-year period.
Sources say that the per match price for TV and digital has now crossed Rs. 100 crore.
Disney Star currently holds the global rights for the lucrative tournament.
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