IPL 2025 sets new viewership records across TV & digital platforms
The 18th edition of the Indian Premier League (IPL) recorded a historic opening weekend, with viewership soaring across JioHotstar and Star Sports Network. The tournament amassed a cumulative watch time of 4,956 crore minutes, setting new milestones in sports broadcasting.
On JioHotstar, digital viewership for the first three matches saw a 40% increase compared to last season, driven by a 54% rise in connected TV (CTV) consumption. The platform recorded 137 crore views, a peak concurrency of 3.4 crore, and 2,186 crore minutes of watch time in just the opening matches.
Television viewership also reached new highs. According to BARC data, over 25.3 crore viewers tuned in to the opening weekend, resulting in 2,770 crore minutes of watch time—a 22% increase from last year. The average TV rating (TVR) for the first three matches rose by 39% compared to the previous season.
The strong viewership across platforms highlights the continued popularity of the IPL, further reinforcing its status as one of the most-watched sporting events globally.
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Charting the future of Sports, Sanjog Gupta, CEO – Sports, JioStar said: “The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports. With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”
Speaking further on the record-breaking start to the season, Kiran Mani, CEO – Digital, JioStar, said, “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. The opening weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”
