IPL 2018 Retention event a resounding success for Star TV & BCCI


The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.
Star India’s presentation of the VIVO IPL Retention event was viewed by a massive, never- before audience of 8.1 million across both TV and digital. As per BARC data (Source : BARC 2+ U+R) 4.1 million TV viewers watched the event across the Star Sports Network from 19:00 – 20:00 on 4th January and as Star reported 4 million watched the event on Hotstar.  
On social media, the event dominated conversations across platforms with 35k mentions making the VIVO IPL Retention day comparable to the chatter during a T20 match. It was trending #1 in India on Twitter in no time at all.
Rahul Johri, Chief Executive Officer at the Board of Control for Cricket in India, said, “The discovery and nurturing of great cricketing talent and developing the cricketing infrastructure throughout the country, are important pillars of our mission at BCCI. Therefore, a quantum increase in the growth and popularity of the VIVO IPL 2018 would immensely scale up deliveries on those important fronts. We are delighted that with the transformative technology and the might of TV and digital combined, the VIVO IPL 2018 seems poised to be bigger than ever before.”
Sanjay Gupta, Managing Director –Star India, said, “The unprecedented response to the retention event across TV and digital is early proof of what Star’s scale and Hotstar’s technology possibilities can accomplish. By offering the VIVO IPL to cricket fans lovers through both, the Star Sports network and Hotstar, Star India will be with the consumer at every viewing opportunity, unleashing enormous convenience and richness of content for the consumer and the advertiser.”

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