INX Network to launch channel in India this month


The INX Network will launch its flagship Hindi general entertainment channel, 9X, on Monday 12th November. 9X will use a combination of powerful storytelling and international production values to connect with the evolving sensibilities of the families of India today.

Indrani Mukerjea, Founder and Group Executive Director, INX Media said, “It gives me great pleasure to announce that 9X, our Hindi GEC, will unveil its engrossing lineup of Prime Time programming at 9pm on Monday 12th November. We aim to provide complete family entertainment through a distinctive variety of programs of compelling, world class quality that will connect with viewers instantly.”

“Our shows are made by the country’s leading production houses, and we have given them more resources than ever before to create broadcasting excellence,” Indrani added.

9X’s production partners include Balaji Telefilms, Synergy Adlabs, Endemol India, Ugraya Entertainment, Cinevista, B.A.G. Films, Hats Off Productions, Televisa, Creative Eye, Miditech, Wizcraft, Edit II Productions and Beyond Dreams.

Ekta Kapoor is producing two dramas, ‘Kahe Naa Kahe’, and ‘Kya Dill Mein Hai’, in which she will introduce two new extremely talented young female leads. ‘Kahe Naa Kahe’ will air Mondays to Thursdays at 9pm, and will feature the exciting newcomer Krystle D’Souza. Smriti Irani’s mega family entertainer, ‘Mere Apne’, which will mark the television debut of Bollywood superstar Vinod Khanna, also features Smriti along with a talented Star cast. The show is scheduled to air at 10pm, Mondays to Thursdays.

Similarly, superstar Tanuja will make her Television debut in ‘Babban Bhai v/s Bimla Tai’, which is one of four exciting shows on 9 X that, will provide a daily dose of comedy, Mondays to Thursdays. Details of these will be shared in the near future.

“The fiction shows on 9X,” said Indrani, “will define the channel’s promise of Bigger, Better, Fresher, with engrossing storylines, the best loved actors, lavish sets and production values and locations in India and internationally.”

Soon after it unveils its prime time programming, 9X will present another first to its viewers. The undisputed king of non-fiction programming, Siddhartha Basu, has chosen to make his long-awaited debut in fiction programming with 9X. He is producing a romantic daily drama, ‘Jiya Jale’, which features an exciting newcomer in the lead.

Similarly, on the non-fiction front, 9X will introduce not only scale, dramatic power and glamour, but will connect with its viewers in a multiplicity of ways.

The non-fiction lineup on 9X includes mega-mass-entertainment reality shows, including ‘Mission Ustaad’, which marks music maestro A R Rahman’s Television debut and will feature some of the biggest names in musical entertainment in a show that is designed as an entertaining and musical mission to touch the nation’s heart. Non-fiction programming on 9X will also feature unique game shows and engrossing talk shows with spicy and intelligent conversations between the most interesting hosts and guests. Plus distinctive and new-generation events created specially for 9X.

Said Indrani Mukerjea, “Today’s discerning TV viewers want content that is distinctive and appealing. 9X will uniquely combine glamour with depth and values, which is what today’s India is all about.”

Related links:
STAR India’s legal head quits network
It’s official! Top bosses quit STAR India
Siddhartha Basu turns producer for ZEE TV soa

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