Interview with Ashwini Agrawal, Indian TV Awards

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Last week, BizAsia.co.uk reported that The Indian Post will be presenting its own Indian television awards, ahead of Star TV’s own version.

We bring you a short interview with Ashwini Agrawal who is behind The Indian Post venture about what we can expect from the big night.

Tell us a bit about the Indian TV Awards?
It is a matter of Indian pride that Indian TV Channels have gone global by providing original, engaging and resonating South Asian content that not only offers the UK Indian population a rooted existence in foreign lands but also the very best in cutting-edge quality and world-class formats. This award is to salute the meteoric rise of the Indian Television Industry in the UK.

What do you plan to achieve with your Indian TV Awards?
The Indian Television Awards is an editorial venture and is non-commercial in nature. The organiser, The Indian Post, is more of a facilitator. We hope it will become ‘The’ award by the industry, for the industry. The most sought after award for Indian TV industry outside India.

The Indian Post present the Indian TV Awards
The Indian Post is a new venture, so to organise an event like the Indian TV Awards must be a huge task, how did this come about?

Yes it is a huge task and we will have partners for marketing, PR and event management. And hopefully with support of the media industry in UK, we should be fine.

What can avid UK Indian TV fans expect from the night when it takes place early next year?
Awards will be held end January 2011 at BAFTA and it will have a very different kind of entertainment and we are sure our guest will enjoy the evening immensely.

How many categories will the awards ceremony consist of?
Award categories of the Indian Television Awards will two main categories – Popular Award Categories and Jury Award Categories. Between them we should be having around 15-18 awards. Editorial team is working on the final list and we should have that ready to share with channels by November first week.

When will the nomination process begin and who forms the jury?
Nomination process will begin first week of November and jury will consist of a panel of respected South Asian community leaders from the UK.

Star UK recently announced the launch of its own Asian TV Awards, a coincidence or a deliberate move?
It is a pure coincidence that two respected professional organisations thought of it at the same time.

Are you planning to launch any other type of award ceremonies for next year?
Yes we are working on one more award ceremony and we will share this as soon as we are ready, hopefully by mid-February 2011.

Final words…
Indian Television Awards salute the meteoric rise of the Indian television industry in the UK and lets all of us get together to make it huge a success.

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