Since BizAsia.co.uk broke the news about Tony Lit joining Sony Entertainment Network this week, we decided to gain some opinions from the industry about the new appointment.

Javed Husain – Media Reach

For me it was news, Tony is very capable and has great communication skills. MD of a family business to a corporate is going to be a difficult challenge for him. He will need to adapt quickly. Being a brit-asian is a good asset for Sony and he understands the local market better than those executive who join from abroad. And…what’s going to happen to Sunrise Radio?

Well 2012 is going to be great year for media, and I wish a Merry Christmas and a Happy New Year to all your readers .

Pedro – FNIK

Tony۪s appointment is simply a breath of fresh air for several reasons, personally I۪m so glad that we have a young British Asian taking up such an important role with a major Asian media player. Sony TV Asia has now not only got the vision of a British Asian (Tony Lit) but also of an Asian from the sub continent at the helm with Neeraj Arora as Executive Vice President Head of International Business.

I want to explain one thing about Tony, he is direct and to the point and can also listen to your point of view when need be but one thing I really do like about him is that when he wants to say you۪re wrong he will and that to me is priceless as there are too many so called chiefs in this Asian industry who seem to think that the sun comes of their backsides!

I and many others are very disappointed with certain people who seem to hold grudges against a few, I find it hard to believe that some people who run Asian channels in the UK don۪t really give a dam about the new generation of British Asian۪s unless they have money to thrown at them, some Asian channels are more interested in filling the needs of the new NRI۪s or Bhangra heads Yes it۪s a growing market and good for business but if you carry on ignoring the new young British Asian culture then the new generation will one day bite back.

Tony & Neeraj, I believe will take Sony to another level, in saying that I hope that it will also mean that more channels will work together on working to build up audiences and give greater value to its viewers with greater local programming and community involvement In this current climate, the industry has no time for bullies but only for people who understand and value long term relationships, I believe Tony Lit will understand and deliver Asian TV for South Asian۪s In Britain and the rest of Europe.

Rome wasn۪t built in a day but let the new chapter begin!

Mukesh Gadhvi – Fantasia Advertising

Fantasia Advertising is delighted with the appointment of Tony Lit as new Vice President and Business Head of Europe for Sony TV.

Tony comes with many years of Asian Media experience in the UK and we believe he will be a real asset to Sony TV. Fantasia looks forward to working with Tony in his new position at Sony TV.

Sumant Bahl – World Media Connect

A welcome move, new person with new ideas is always good for every industry’s continued growth. For all of us who know Tony, sure expect new things and a new competition which is great. Look forward to it and well done Neeraj for thinking out of the box.