Indoor Media, the UK۪s first digital marketing company dedicated exclusively to targeting Asians online, has signed up to ComScore who will provide official traffic data to its website.
ComScore is being touted as the Internet version to BARB (TV viewing ratings) and RAJAR (radio listening figures). One of the services ComScore provides is traffic data a particular website attracts. Moreover, it will also be able to analyse other areas including online behavioral data, which can be combined with attitudinal research or linked with offline databases in order to diagnose cross-channel behavior and streamline the media planning process.
Indoor Media has been set up to provide marketers with a responsive and cost effective channel to communicate with Asian consumers online. It has been building a network of Asian content websites that provide the largest reach and breadth of Asian consumers in the UK.
It will be releasing its first official data from ComScore in the coming days.