India’s religious channel Aastha TV is looking at launching in the UK later this year.
Aastha TV will become the first Asian religious TV channel in the UK market. The decision was made by channel officials after their successful launch on America’s DTH service DirecTV. Aastha’s step into the global market is seen as a drive to generate pay revenues even as there is very little scope for spiritual channels to augment advertising revenues in the Indian market.
Aastha broadcasts programming in Hindi, Gujarati and English. This year, the channel has plans to air locally originated programming as well.