‘Bigg Boss’, is back with a brand-new season, starting this Sunday. Promising to be packed with utmost thrill and excitement, the all celebrity season will have many surprise elements that will make it a stellar watch for the audience.

Hosted by Salman Khan, the show has achieved a cult status and has become one of the sought-after reality shows on television. The popularity of the show has attracted premium brands in the UK to partner with Colors UK including Skrill Money Transfer as the presenting sponsor and powered by Ragasaan. Associate sponsors including Meraboiler.com, Veetee Mega Basmati Rice, Wellman – Vitabiotics, Shaadi.com, EGI Kitchen and Bedrooms, Heera Multigrain Aata and Lebara.

Elaborating on the sponsorship, Govind Shahi, Executive Vice President, IndiaCast UK said, “‘Bigg Boss’ is an annual prime property of the channel. Over the years the show has created its own dedicated audience who are eagerly waiting for the new edition. With a strong connect to its viewers, ‘Bigg Boss’ serves as a catalyst for brands to come forward and widen its reach to a substantial consumer base.”

Produced by Endemol Shine India, ‘Bigg Boss’ starts from 29th September at 21:30 (UK) on Colors TV.

BizAsiaLive.com was the exclusive international outlet to represent Colors UK at the launch of ‘Bigg Boss 13’ in Mumbai.