Ahead of the launch of ‘Bigg Boss 14’ in October, IndiaCast UK, which operates Colors and Colors Rishtey in the UK, has confirmed confirmed signing up nine sponsors.
Southall Travel has been named as the presenting sponsor of the huge reality show and Pepe’s Piri Piri and Remitly Money Transfer as ‘powered by’ sponsors. Associate sponsors include Ragasaan, Wellman – Vitabiotics, Heera Multigrain Atta, Claim Time Solicitors, Lebara and Dabur. Pepe’s Piri Piri and Claim Time Solicitors have also partnered as powered by and associate sponsor respectively, on Colors Rishtey UK.
Elaborating on the development, Govind Shahi, Executive Vice President, IndiaCast UK said, “Even in these present times, loyalty and confidence of our advertisers on the channel is heart-warming. It is also a reflection that the market is returning to normalcy and brands are active again. ‘Bigg Boss’ is not just a TV show anymore, it is the talk of the town which the audience eagerly waits for. While the contestants battle their journey inside the coveted Bigg Boss house, the engagement amongst audiences is at the peak which entices brand marketers to connect and communicate while they are energetically involved.”
‘Bigg Boss 14’ will air on daily at 21:30 on Colors UK, with a one-day delay on Colors Rishtey UK everyday at 19:00.