IndiaCast sign up six sponsors for ‘Bigg Boss 12’ in UK


In a first of its kind, with three weeks ahead of its launch, IndiaCast UK has signed up six sponsors for the biggest non-fiction show on Indian television – ‘Bigg Boss’.

Scheduled to launch on Sunday 16th September at 21:00 on Colors, ‘Bigg Boss 12’ is expected to be as popular or even more than the previous seasons. With Southall Travel being the presenting sponsor of the show, Pepe’s Piri Piri along with Claim Time Solicitors are the powered by sponsors and Ragasaan, Vitabiotics and Dabur Vatika have been roped in as associate sponsors.

Govind Shahi, Business Head – Europe, America, APAC & Outbound Sales, IndiaCast, said, “Bigg Boss franchise has always been the most attractive for advertisers across categories as it pulls in huge viewership across all 7 days with a massive spike over weekends. With new and exciting concepts every year topping it up with Salman Khan’s vast worldwide acceptance makes the show really engaging for viewers. We would be experimenting with a few newer avenues for promoting the show as well which would in turn allow our sponsors to reach out to audiences on ground as well. We are really looking forward to the launch with an anticipation of setting new viewership benchmarks.”

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