IndiaCast ropes in 7 sponsors for UK ‘Antakshari’; BizAsia exclusive partner

Raj Baddhan

Senior Editor


IndiaCast has announced that it has secured seven huge sponsorship deals for its upcoming singing reality show ‘Colors Ke Sang…Antakshari Ke Rang’, shot in the UK.

The show saw participation from 27 teams (each team comprising of 4 members) from all across the country competing amongst each other. A specific targeted multi-media marketing campaign was rolled out to get people to register their interest which had an overwhelming response with an enrolment of over 150 teams.

Capitalizing on the hype it has garnered amongst the participants, the team at IndiaCast has roped in Instarem as the presenting sponsor, Ragasaan as the powered by sponsor, 5 associate sponsors namely Sona Tours, Charles Simmons Solicitors, Pooja Sweets, Sumeet’s Step 2 Step Bollywood Dance Academy and Sunrise Radio. has come on board as an exclusive online partner to showcase behind the scene clips and report on more insights of the show.

Govind Shahi, Executive Vice President, IndiaCast UK Ltd said, “We are thrilled and extremely satisfied by the huge response, be it audience participation or the sponsors who have come on board for this long awaited locally produced reality show. Antakshari as a game has been played across generations and it still creates the same excitement amongst people of all age groups. Our aim was to give our viewers a chance to showcase their talent which we believe a reality show as rich as Antakshari could easily do. The whole process not only gives them an opportunity to be popular amongst their community but also to come closer as family and friends with the journey of Colors Ke Sang…Antakshari Ke Rang.”

Raj Baddhan, Co-Founder of added, “Colors has been going to great lengths with its successful UK programmes, if it’s not ‘Desi Beat’, it’s now ‘Colors Ke Sang…Antakshari Ke Rang’. We’re delighted to be teaming up with Colors on this fantastic initiative, which is sure to give viewers a break from the imported shows from India, with our own UK talent.”

‘Colors Ke Sang…Antakshari Ke Rang’ will be telecast on Colors.

Colors is available on Sky channel 707 and Virgin 826.