IndiaCast rejoice after success of first ever AIB comedy event

Lakh Baddhan

Senior Editor


IndiaCast UK tied up with the popular Indian comedy group, All India Bakchod (AIB) and organised its first ever live event in the UK. Colors and MTV Beats co-presents ‘AIB LIVE in United Kingdom’, a tour that kickstarted on the 20th July in Birmingham, followed by 21st July at Central London and 22nd July at Watford.

A ticketed stand-up comedy event which promised to tickle funny bones with master comedians – Tanmay Bhat, Gursimran Khamba, Rohan Joshi and Ashish Shakya and delivered exactly that with sold out shows in Central London and Watford.

This exciting laughter-thon marked IndiaCast UK’s foray into Live Events. This was also AIB’s first outing in the UK. AIB is India’s foremost comedy sketch group founded in 2012. Its YouTube channel, as well as other social media handles are extremely popular and has a fan following of three million plus fans. They have earlier had successful sold-out shows in Australia, Singapore and Dubai.

With this event, IndiaCast broke the clutter and reached out to the second and third-generation people of Indian origin in the UK – an audience that is digitally savvy and is usually on the go.

Govind Shahi, Business Head – Europe, America, APAC & Outbound Sales, IndiaCast, said, “The AIB performers are extremely popular with the millennials and we at IndiaCast leveraged that connect to create an entertaining getaway for our viewers here in the UK. Live events are an exciting, highly-engaging format which establishes a direct connect with the viewers. AIB is arguably one of the foremost stand-up comedy group not only in India but worldwide and we are sure they have left a lasting impression amongst the viewers in their very first show in the UK.”

Rohan Joshi, AIB, added, “This was a wonderful opportunity for AIB to enthral and connect with the Indian viewers residing in London. Stand-up comedy is big in the UK and we have amassed tremendous audience base here. We were delighted to perform in the UK and loved the response we received over all three shows. IndiaCast UK was the right partner for this effort, given its legacy and market access and we are humbled by this prospect.”

The event was hosted by Tommy Sandhu, former BBC Asian Network presenter.