IndiaCast Media has announced an agreement with Cox Communications with the launch of Aapka Colors on Contour TV.
In the United States, Aapka Colors, which is the equivalent to Colors in India, is currently available on select platforms but with this strategic relationship, the channel will now be available to a broader Indian and South Asian diaspora via Cox’s robust national footprint.
Aapka Colors brings U.S. South Asian audiences a power-packed programming mix of drama, comedy, reality shows, the biggest Bollywood blockbuster movies, award shows, and special events.
Commenting on the launch, Sachin Gokhale, Senior Vice President & Business Head Americas – IndiaCast, said, “Cox Communications fills a big distribution gap for Aapka Colors in key South Asian population-heavy regions in areas of Florida, California, Georgia and Massachusetts, amongst others. We’re excited to join Cox’s already robust line-up of Hindi general entertainment channels with this agreement, which will offer U.S. South Asian audiences a wider range of top rated Hindi entertainment, including Aapka Colors’ incredibly popular new season of long running reality show Bigg Boss.”
Adding to this, Govind Shahi, Executive Vice President, IndiaCast International Business, said, “As one of the biggest television providers in the United States, the launch on Cox signifies a key expansion for Aapka Colors. We are pleased that Cox customers can now experience some of the best, new, and refreshing Hindi entertainment content from one of India’s favorite entertainment brands.”