India TV Ratings: ‘Kyunki Saas Bhi Kabhi Bahu Thi’ makes biggest launch since October 2020
Star Plus’ heavily promoted relaunch of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ has delivered a strong performance, securing a rating of 2.5 TVR, making it the most successful launch across Hindi GECs since October 2020.
According to preliminary data released by BARC India for Week 29 of 2025, the show opened with a 2.5 rating. While impressive by current standards, it falls short of the staggering figures the original series achieved during its peak. At its height, ‘Kyunki Saas Bhi Kabhi Bahu Thi’ recorded a historic 22 million impressions, an era before the widespread influence of social media and digital platforms.
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As previously reported by BizAsiaLive.com, the show’s return on Star Plus’ UK arm, Utsav Plus, has also made a notable impact. The premiere episode topped UK Asian TV ratings with 67,000 viewers, peaking at 71,000. Although viewership has dipped slightly in subsequent episodes, the series continues to rank within the Top 3 programmes on the channel.
