India TV & Bloomberg terminate TAM contracts

All major Indian broadcasters cancel TAM subscriptions
All major Indian broadcasters cancel TAM subscriptions

News channel India TV and Bloomberg TV India have both terminated their TAM measuring service with immediate effect.

Sriram Kilambi, President, Bloomberg TV India, said, ���There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewers whereas the primary viewership of a business news channel like Bloomberg TV India is during working hours, i.e., from the office. Furthermore, our analysis of TAM numbers indicate that sample size of people viewing business news is too small to be insightful. Therefore, the data that is generated by TAM does not represent the reality. It is better that they do not report data at all rather than report data that is insufficient and incomplete.�۝

Over the last one year Bloomberg TV India has raised concern over the methodology adopted by TAM with respect to publishing the data pertaining to the viewership of the channel.

Recently, Star TV India, ZEE Network, Sony Entertainment Television Asia, Network18 and NDTV have pulled out of deals with TAM.

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