India ratings: ZEE TV slips to fifth in Urban market

Where Star Plus remained India’s most watched Hindi entertainment channel, ZEE TV slipped from third last week to fifth this week in latest ratings for the Urban sector, according to official data from BARC for Week 10 of 2017.

Star Plus delivered 500.178 million Impressions, followed by Colors at No.2 with 421.815 million Impressions and Sony Entertainment Television moving back up to third with 294.125 million Impressions. In fourth place was Sony SAB TV with 292.006 million Impressions and ZEE TV in fifth with 291.574 million Impressions.

The top rated show in the Urban region was ‘Naagin – Season 2’ on Colors with 7.112 million Impressions, followed by ‘Kumkum Bhagya’ (pictured above) on ZEE TV with 6.810 million Impressions and Sony SAB TV’s ‘Taarak Mehta Ka Ooltah Chashmah’ pulling in 6.802 million Impressions.

Sony Pal remained the leading channel in the Rural market with 419.333 million Impressions, followed by ZEE Anmol with 365.835 million Impressions and Rishtey in third with 337.483 million Impressions. In fourth was Star Utsav with 331.056 million Impressions and Star Plus at No.5 with 255.923 million Impressions.

The top rated show in the Rural region was ‘Baalveer’ on Sony Pal with 5.957 million Impressions, followed by ‘Saathiya’ on Star Utsav with 5.604 million Impressions and Zee Anmol’s ‘Afsar Bitiya’ in third place with 5.245 million Impressions.