India ratings: ZEE TV slips; Colors rises back to No.2

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ZEE TV new branding
ZEE TV new branding

On the back of the World TV Premiere of ‘Happy New Year’, ZEE TV climbed to the number two position in India TV ratings last week. However, its success was short-lived as it slipped back to third in Week 6 of 2015 data from TAM.

Star Plus remained the market leader with an additional 29 GVMs this week. It delivered 645 GVMs (last week 616 GVMs). Colors was back in second place with 454 GVMs (last week 477 GVMs) and ZEE TV in third with 451 GVMs (last week 485 GVMs).

Life Ok remained in fourth with 310 GVMs (last week 338 GVMs), followed by SAB TV 294 GVMs (same as last week) and Sony Entertainment Television Asia in sixth with 236 GVMs (last week 263 GVMs).

The bottom tier consisted of Sony Pal with 26 GVMs, Zindagi with 18 GVMs, Sahara One with 10 GVMs and Epic with 7 GVMs.

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