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India ratings: ZEE TV on the up with ‘Rishtey Awards’

ZEE TV has managed to up its ratings this week with a helping hand from its in-house awards, the ‘ZEE Rishtey Awards’.

According to data for 52 of 2011, ZEE TV added a huge 53 GRPs this week to a total of 208 GRPs (last week 155). ‘ZEE Rishtey Awards’ collected a 4.2 TVR for the channel. ‘Dance India Dance 3’, which launched over the weekend opened well with 3.7 TVR.

Star Plus continued to lead the way with 344 GRPs this week (last week 330). Sony Entertainment Television Asia remained second with 235 GRPs this week (last week 246). Colors was third with 218 GRPs this week (last week 221).

The bottom tier consisted of SAB TV with 122 GRPs (last week 121). Newcomer, Life Ok with 87 GRPs in sixth position, moving Imagine TV to seventh with 67 GRPs this week (last week 71).