This week’s TAM data for viewership of Indian television shows just a 16 point difference between the leader and the number three player.
According to data for Week 34, Colors has managed to climb back to the top with 297 GRPs, with STAR Plus right on its tail with 294 GRPs. ZEE TV continues to perform well with yet another surge in its ratings this week. Last week, ZEE TV picked up 265 GRPs, this week it stands with 281 GRPs, which are its highest ratings for this year.
ZEE TV says that its new drama, ‘Jhansi Ki Rani’ has opened with an impressive TVR of 4. Another of ZEE TV�۪s show which is attracting the audiences�۪ eyeballs is ‘Pavitra Rishta’ with an average TVR of 4.8.
In the second tier of entertainment channels – Sony Entertainment Television Asia is still clinging to the number four slot despite heavy competition from NDTV Imagine. Sony TV has mustered up 123 GRPs and NDTV Imagine sits at five with 105 GRPs.