'DID Little Masters' pushes ZEE TV to top spot

ZEE TV has replaced Star Plus as the most watched Hindi entertainment channel in India, according to the latest data from TAM.

Stats for Week 33 of 2012 show that ZEE TV’s hugely popular talent programme ‘DID Little Masters’ has ended in a huge way by notching up a TVR of 8.0. It’s the first time in years ZEE TV has been able to knock off Star Plus from the top spot.

ZEE TV added 283 GRPs this week (last week 247) to lead the market, meanwhile Star Plus was down to 2 witha loss of 15 GRPs this week. The channel has recorded 255 GRPs (last week 270).

Colors replaced Sony Entertainment Television Asia as the third most watched Hindi entertainment channel. It was up to238 GRPs (last week 217).

Sony TV was down to fourth with 214 GRPs this week (last week 225).

Life Ok was in fifth with 135 GRPs (last week 129).

SAB was right behind with 133 GRPs (last week 128).

Sahara One managed 35 GRPs (last week 33).