The latest viewership data is out and it shows a marginal increase for market leader, Star Plus, mainly thanks to its big ticket reality show – ‘Just Dance’, which launched over the past weekend.
According to data for Week 25 of 2011, Star Plus added 37 GRPs, totaling to 284 GRPs this week (last week 247).
Colors faced stiff competition from a resurgent ZEE TV this week. It lost 9 points recording 230 GRPs this week (last week 239).
ZEE TV added 20 points this week, garnering 228 GRPs (208 GRPs last week).
Even though it lost 2 points this week, Sony Entertainment Television Asia remained steady in fourth position with 161 GRPs (last week 163).
SAB TV lost 10 points and recorded 138 GRPs (last week 148).
Imagine TV recorded 89 GRPs (last week 90).