India ratings: ZEE TV & Imagine TV gain


The latest Indian viewership data is out and it shows ZEE TV and Imagine TV (formerly NDTV Imagine) gain in a big way.

Statistics out for Week 10 of 2010 has ZEE TV’s ratings surge from 246 last week to a huge 301 GRPs this week. This mainly down to the success of ZEE TV’s ‘Rishtey Awards’ (7 TRP) and the ongoing popularity of ‘Dance India Dance’.

Nitin Vaidya, COO ZEEL and Business Head ZEE TV said, “We are extremely happy about ��ZEE Rishtey Awards�۪ delivering on our expectations. Achieving a TRP of 7, in today�۪s cluttered television space is highly commendable and we would certainly show our gratitude towards our viewers with even better and exciting properties here on.”

Imagine TV took over Sony Entertainment Television Asia in forth position with 172 GRPs, this compared to Sony TV’s 151 GRPs. Imagine TV owes its surge to ‘Swayamavar 2’, which concluded last week.

STAR Plus remained on top for the second consecutive week this year with 316 GRPs. Colors settled for two with 311 GRPs, just 5 points behind the leader.

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