The latest round of the Indian TV viewership data is out and there is not much change in the pecking order.
Star Plus continues its reign as the leading Hindi entertainment channel, according to Week 39 of 2010 data from TAM.
Star Plus collected 368 GRPs this week but shed 10 points from last week. Colors was next with 273 GRPs and ZEE TV in third with 237 GRPs. Both channels upped their performances from last week.
Sony Entertainment Television Asia also managed to increase its viewership data slightly from 174 GRPs last week to 184 GRPs this week. Sister channel, SAB TV registered 125 GRPs, an increase of 3 points from last week.
Imagine TV was fifth with 88 GRPs, Star One, shedding 4 points from last week to 47 GRPs this week, Sahara One falling to just 22 points and Star Utsav maintained last week’s GRPs of 22.