Times Network is celebrating after its news channels, Times Now and ET Now proved a success in ratings supplied by new ratings agency, BARC India.
According to Week 16 of 2015 data, Times Now had 49% share across India and 51% in 6 metros AB. Source: BARC | Period: Wk 16�۪15 (18th Apr ��� 24th Apr) | Market: All India 1Mn+ | TG: NCCS AB | Daypart: All days, 24 hours | Relative Share.
MK Anand, MD and CEO at Times Network comments, ���We are happy that the new measurement system is finally in place. We look forward to reaping the benefits of this evolved system to the maximum. BARC is technologically advanced and is larger than the erstwhile base of meters by almost two-and-a-half times. An extended viewer base will certainly help bring in more consumers into the analysed set and improve our services to them and thus generate more value. With BARC, we have retained the No.1 spot across channels, and we continue to lead the broadcast space in the respective genres we are present in with a clear margin. TIMES NETWORK�۪s Now or Nothing philosophy, helps us sustain our leadership across genres with differentiated and hard hitting content and stay on top of the audience pyramid as always.�
Arnab Goswami, Editorial Director & Editor- In- Chief, TIMES NOW said, ���I am delighted with the BARC numbers. It shows us dominating half the market with the other half shared between the smaller English news channels. At 9 pm, we have 2/3rds of the audience with us, with the other one third shared between the smaller channels. Proves our theory that the viewer always chooses the number one news team. In English news now, there is no number 2.�