India ratings: Star Plus & Star Utsav stay top
Star TV firmed its grip in the latest round of India television ratings with both Star Plus and Star Utsav reigning in the Urban and Rural markets respectively.
According to official data for Week 22 of 2016, Star Plus was the biggest channel in the Urban market with 465,665 Impressions (last week 429,608 Impressions), followed by Colors with 456,104 Impressions (last week 428,420 Impressions) and ZEE TV in third with 294,059 Impressions (last week 291,806 Impressions).
The next tier consisted of Life Ok with 291,474 Impressions, followed by SAB TV with 256,888 Impressions, Sony Entertainment Television Asia with 240,040 Impressions, Sony Pal with 128,739 Impressions, Star Utsav with 114,881 Impressions and ZEE Anmol at No.10 with 99,308 Impressions.
The most watched show in the Urban market remained ‘Naagin’ on Colors with 8055 Impressions (last week 8919 Impressions), followed by ‘Yeh Hai Mohabbatein’ on Colors with 7037 Impressions and ‘Saathiya’ on Star Plus in third with 6014 Impression. Star Parivaar Awards did well with 5825 Impressions.
In the Rural market, Star Utsav was the biggest channel with 411,183 Impressions (last week 369,244 Impressions), followed by Sony Pal with 396,763 Impressions (last week 344,698 Impressions) and ZEE Anmol with 331,471 Impressions (last week 320,136 Impressions).
The next tier consisted of Rishtey with 269,190 Impressions, Star Plus with 245,291 Impressions, ZEE TV with 230,765 Impressions, Colors with 229,334 Impressions , Life Ok with 168,745 Impressions, Big Magic with 157,099 and SAB TV in tenth place with 115,260 Impressions.
The most watched in the Rural market was ‘Jodha Akbar’ on ZEE Anmol with 6780 Impression (last week 5631 Impressions), followed by ‘Saathiya’ on Star Utsav with 5567 Impressions and ‘Naagin’ on Colors with 5099 Impressions.
