India ratings: Star Plus & Star Utsav stay top

Star Plus and Star Utsav continued to remain in pole position in Urban and Rural markets respectively, according to official data for Week 23 of 2016.

Firstly, looking at the Urban market, Star Plus registered 477,077 Impressions (last week 465,665 Impressions), followed by Colors with 463,630 Impressions (last week 456,104 Impressions) and ZEE TV in third with 305,495 Impressions (last week 294,059 Impressions). In fourth place was Life Ok with 282,796 Impressions (last week 291,474 Impressions) and SAB TV in fifth with 274,619 Impressions (last week 256,888 Impressions).

The next tier consisted of Sony Entertainment Television Asia in fifth with 242,455 Impressions, followed by Sony Pal with 121,853 Impressions, &TV with 120,085 Impressions, Star Utsav with 101,723 Impressions and ZEE Anmol in tenth with 92,324.

The final episode of ‘Naagin’ on Colors was the most watched show in the market with 11,108 Impressions (last week 8,055 Impressions), followed by ‘Yeh Hai Mohabbatein’ on Star Plus with 8,299 Impressions and Star Plus’ ‘Saathiya’ in third with 5,800 Impressions.

In the Rural market, Star Utsav was No.1 with 410,575 Impressions (last week 411183 Impressions), followed by Sony Pal with 398,647 Impressions (last week 396,763 Impressions) and ZEE Anmol in third with 351,200 Impressions (last week 331,471 Impressions). In fourth place was Rishtey with 277,373 Impressions and Star Plus rounding off the Top 5 with 225,324 Impressions.

The most watched show in the Rural sector was ‘Jodha Akbar’ on ZEE Anmol with 6,935 Impressions (last week 6,780 Impressions), followed by ‘Naagin’ on Colors with 5,672 Impressions and ‘Bandini’ on ZEE Anmol with 4,805 Impressions.