India ratings: Star Plus & Star Utsav rule
Star TV has double reason to celebrate after its flagship channel Star Plus remained India’s most watched channel in the Urban market, while Star Utsav clinched the lead in the Rural market.
According to official data from BARC for week ending 27th May 2016 for Urban market, Star Plus registered 429608 Impressions (last week 431857 Impressions), followed by Colors with 428420 Impressions (last week 414213 Impressions) and ZEE TV in third with 291806 Impressions (last week 315703 Impressions).
The next tier consisted of Life Ok at No.4 with 270565 Impressions (last week 283930 Impressions), followed by SAB TV with 240562 Impressions (last week 264192 Impressions), Sony Entertainment Television Asia with 233351 Impressions (last week 216711 Impressions), Sony Pal with 121712 Impressions (last week 113523 Impressions), &TV with 109531 Impressions (last week 127052 Impressions), Star Utsav with 108359 Impressions (last week 94964 Impressions) and ZEE Anmol with 91176 Impressions (last week 98875 Impressions).
In programming, ‘Naagin’ on Colors was the most watched show in the Urban market with 8919 Impressions (last week 9732 Impressions), followed by ‘Yeh Hai Mohabbatein’ on Star Plus with 6805 Impressions (last week 7456 Impressions) and ‘Saathiya’ on Star Plus with 6128 Impressions (last weke 6252 Impressions).
In the Rural market, Star Utsav made a huge return to the No.1 position with 369244 Impressions (last week 364512 Impressions), followed by Sony Pal with 344698 Impressions (last week 382703 Impressions) and ZEE Anmol in third with 320136 Impressions (last week 352241 Impressions).
The next tier consisted of ZEE TV with 232232 Impressions (last week 267343 Impressions), followed by Rishtey with 228257 Impressions (last week 261310 Impressions).
In programming, ‘Jodha Akbar’ on ZEE Anmol held on to the top spot in the Rural market with 5631 Impressions (last week 5869 Impressions), followed by ‘Saathiya’ on Star Utsav with 5376 Impressions (last week 5659 Impressions) and ‘Naagin’ on Colors with 4979 Impressions (last week 5531 Impressions).
