India Ratings: Star Plus marches ahead in Urban region

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Star Plus stayed strong at the No.1 position in latest India ratings for the Urban region, according to BARC India data for Week 16 of 2019.

Urban region
Star Plus delivered 439028 million Impressions (last week 436173 million Impressions), followed by Sony Entertainment Television with 358961 million Impressions, Colors with 332298 million Impressions, ZEE TV with 323610 million Impressions and Sony SAB TV with 293766 million Impressions.

In terms of content, ‘The Kapil Sharma Show’ on Sony TV was the No.1 show in the region with 5940 million Impressions, followed by ‘Kumkum Bhagya’ on ZEE TV with 5757 million Impressions and ‘Super Dancer Chapter 3’ on Sony TV with 5616 million Impressions.

Rural region
Dangal was the leading Hindi entertainment channel in this region with 752992 million Impressions, followed by Big Magic with 566288 million Impressions and ZEE TV with 216281 million Impressions. In fourth place, Star Plus registered 207634 million Impressions and Colors with 166080 million Impressions.

On the programming front, ‘Ramayan’ on Dangal led with 8506 million Impressions, followed by ‘Mahima Shanidev Ki’ on Dangal with 7986 million Impressions and ‘Saibaba’ on Dangal with 4875 million Impressions.

U & R combined data
Dangal led the overall Hindi entertainment genre across both regions with 990660 million Impressions, followed by Big Magic with 729166 million Impressions and Star Plus with 646662 million Impressions. ZEE TV was placed at No.4 with 539891 million Impressions and Colors in fifth with 498378 million Impressions.

Top shows in the region were ‘Ramayan’ on Dangal with 10597 million Impressions, followed by ‘Kumkum Bhagya’ on ZEE TV with 10124 million Impressions and ‘Mahima Shanidev Ki’ on Dangal with 9830 million Impressions.

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