While Colors continued to lead in latest India ratings (Urban), the battle was between on for the No.2 slot between ZEE TV and Star Plus, according to official BARC India data for Week 27 of 2018.

Colors delivered 374.843 million Impressions, followed by ZEE TV with 345.909 million Impressions, closely followed by Star Plus with 345.266 million Impressions. Sony SAB TV was at No.4 with 300.846 million Impressions and Sony Entertainment Television was in fifth with 298.959 million Impressions.

The top rated show in the Urban region remained ‘Naagin 3’ on Colors with 9.258 million Impressions, followed by ‘Taarak Mehta Ka Ooltah Chashmah’ on Sony SAB TV with 7.228 million Impressions and ‘Kundali Bhagya’ on ZEE TV with 7.074 million Impressions.

In the Rural region, ZEE Anmol was the most watched Hindi entertainment channel with 503.347 million Impressions, followed by Sony Pal with 377.659 million Impressions and Star Utsav with 346.199 million Impressions. Rishtey was in fourth with 306.527 million Impressions and at No.5 was Star Bharat with 285.042 million Impressions.

The top rated show in the Rural region was ‘Kumkum Bhagya’ on ZEE Anmol with 8.595 million Impressions, followed by ‘Zindagi Ki Mehek’ on ZEE Anmol with 6.202 million Impressions and ‘Taarak Mehta Ka Ooltah Chashmah’ on Sony Pal with 6.198 million Impressions.

In the combined Urban and Rural region data, it was ZEE Anmol that topped the rankings with 651.719 million Impressions, followed by ZEE TV with 577.951 million Impressions and Sony Pal next with 551.727 million Impressions. At No.4 was Star Bharat with 541.652 million Impressions and Colors was in fifth with 538.323 million Impressions.

The top rated show in the combined data was ‘Naagin 3’ on Colors with 13.910 million Impressions, followed by ‘Kundali Bhagya’ on ZEE TV with 11.695 million Impressions and ‘Kumkum Bhagya’ on ZEE TV with 11.173 million Impressions.