India Ratings: Star Plus continues to rule in Urban sector
In the first published data since the TRAI changes in India, BARC has publicly released latest India ratings for Week 13 (Saturday 23rd March 2019 to Friday 29th March 2019).
Star Plus has emerged as the No.1 Hindi entertainment channel in the Urban sector. It delivered 439726 million Impressions, followed by Sony Entertainment Television with 381808 million Impressions and Colors with 342162 million Impressions. At No.4, ZEE TV registered 331473 million Impressions and Sony SAB TV with 298908 million Impressions.
Top shows in the Urban sector were ‘Kullfi Kumarr Bajewala’ with 5745 million Impressions, followed by ‘Kasautii Zindagii Kay’ with 5700 million Impressions and ‘Super Dancer Chapter 3’ on Sony TV with 5680 million Impressions.
In the Rural region, Dangal toppled all rivals to clinch the No.1 position with 889036 million Impressions, followed by Big Magic with 517938, ZEE TV with 229780 million Impressions and Star Plus in fourth with 207483 million Impressions. Rounding off the Top 5 was Colors with 162971 million Impressions.
Top shows in the Rural sector were ‘Ramayan’ on Dangal with 10495 million Impressions, followed by ‘Mahima Shanidev Ki’ on Dangal with 10379 million Impressions and ‘Sai Baba’ on Dangal with 6340 million Impressions.
In combined Urban & Rural data, Dangal ruled ratings with 1160268 million Impressions, followed by Big Magic with 671341 million Impressions and Star Plus with 647209 million Impressions. In fourth place, it was ZEE TV with 561253 and Sony TV was at No.5 with 520214 million Impressions.
Top shows in the combined data were ‘Ramayan’ on Dangal with 12874 million Impressions, followed by ‘Mahima Shanidev Ki’ on Dangal with 12753 million Impressions and ‘Kumkum Bhagya’ on ZEE TV with 9662 million Impressions.
