India ratings: Star Plus continues to break records

The juggernaut, Star Plus seems to be challenging itself to better its own ratings! The channel recorded the biggest ever viewership, according to TAM data for Week 15 of 2014.

Star Plus added a huge 46 million viewers to its gross viewership with a record high and impressive 748 TVM and a relative share of 28.11% (last week 702 TVM with 27.26% relative share).

ZEE TV was back up to second place with GTVM of 464 and a relative share of 17.44% (last week 425 TVM with 16.50% relative share).

Colors slipped to third with 451 GTVM and a relative share of 16.95% (last week 454 TVM with 17.63% relative share).

Star Life Ok remained fourth with GVTM of 376 TVM and a relative share of 14.13% (last week 384 TVM and 14.91%).

Sony SAB TV overtook its sister channel, Sony Entertainment Television Asia with 314 TVM and a relative share of 11.80% (last week 298 TVM and 11.57% relative share).

Sony TV was down to sixth with 308 TVM and a relative share of 11.57% (last week 312 TVM and 12.12% relative share).