Star Plus

Star Plus continues to surge in India
Star Plus continues to surge in India

Star Plus extended its lead further in the latest round of India TV ratings, according to official data for Week 27 of 2014.

The broadcaster crossed 700 million-mark this week by adding 44 TVM in this week. It delivered a gross viewership of 704 GTVMs with a relative share of 29.15% (last week 660 TVM with 27.26% relative share).

ZEE TV stregnthened its position at number two after the premiere of ‘Main Tera Hero’ performed exceedingly well. The channel raked in 479 GVTM and a relative share of 19.83% (last week 423 TVM and 17.47% relative share).

Star Life Ok stayed in third place with 348 GTVM and a relative share of 14.41% (last week 358 TVM and 14.79%).

Colors remained in fourth, with a further decline in its ratings. The channel delivered 320 GTVM and a relative share of 13.25% (last week 351 TVM with 14.50% relative share).

Sony Entertainment Television Asia had the biggest fall this week with 288 TVM. It had registered a relative share of 11.93% (last week 349 TVM and 14.42% relative share).

Sony SAB TV was in sixth with 276 TVM with a relative share of 11.43% (last week 280 TVM and 11.57% relative share).