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India ratings: STAR Plus & Colors fight continues

The fight for the number one entertainment channel in India continues, with only a few points seperating STAR Plus and Colors at the top.

According to TAM Media data for Week 10 of 2009, STAR Plus has managed to achieve 299 GRPs and its share has dipped by one per cent from the past week.

Colors has been in a neck and neck race with STAR Plus, which was the unshakable ruler for a long time with its saas-bahu formula serials. Colors, retaining its number two place, has recorded 279 GRPs and its channel share stands at 23 per cent.

Sitting comfortably in the third spot is ZEE TV, with 209 GRPs, with a channel share of 17 per cent, compared to 16 per cent in Week 9. “The performance of the channel has increased drastically and it is as per our expectations.” says a ZEE TV spokesperson.

At number four is Sony Entertainment Television Asia, with 7 per cent channel share and 88 GRPs. NDTV Imagine and STAR One have both garnered 5 per cent share and 67 and 60 GRPs respectively.

SAB TV with 4 per cent relative channel share has managed to retain 47 GRPs, along with Sahara One, which has 44 GRPs. The channel shares of STAR Utsav and 9X are 3 and 2 per cent, respectively.

Newest addition, Real, has managed to fetch 9 GRPs and 1 per cent share in the week of its launch. Compared with the launches of other GECs in the recent past, it is not a very good start for Real TV.

Colors had launched in July with 87 GRPs. NDTV Imagine also did better with 50 GRPs. However, Real has not even done better than 9X, which also managed to get 28 GRPs, during its launch.