Star Plus remains India’s most watched Hindi entertainment channel, according to data for Week 31 of 2011.

The channel has seen a spurt in its ratings due to a fantastic performance of the IIFA Awards. IIFA has scored 4.3 TVR for the channel while ‘Just Dance’ is maintaining an average TVR above 3 continuously. Star Plus has recorded 345 GRPs this week (last week 316).

Colors has two big reasons to cheer about this week. While its flagship fiction show ‘Balika Vadhu’ has garnered an exceptional 6.1 TVR, channel۪s latest non-fiction offering ‘India۪s Got Talent’ has opened at 3.9 TVC which is the highest non-fiction show opening for this year on GECs. Recently, ‘Just Dance’ had opened at 3.7 on Star Plus. However, Colors has maintained the status quo in terms of overall GRPs for the week. The channel has recorded 266 GRPs in the week 31 of TAM 2011 (last week 267).

Last week, ZEE TV had a good week mainly down to the telecast of the ZEE Gold Awards but this week it has slid down the ratings chart again. The channel has recorded 208 GRPs (220 GRPs last week).

Sony Entertainment Television Asia continues to deliver with successes of ‘X Factor India’ and the fiction show ‘Bade Achche Lagte Hain’. It garnered 190 GRPs (last week 193).

SAB TV has recorded 125 GRPs (last week 124).

Imagine TV has added 5 points to take its GRPs to 71 in this week (last week 66). The new reality series Gajab Desh Ki Ajab Kahaaniyaan۪ hosted by Rakhi Sawant has opened at 0.8 TVR on Friday and garnered 0.7 TVR on Saturday.