With the ICC Cricket World Cup well and truly over, Hindi entertainment channels can now rejoice. While the tournament was on most of the channels struggled to garner eyeballs, now that’s it over Star Plus has regained the pole position.
According to official data from TAM for Week 15 of 2011, Star Plus bounced back with 334 GRPs (261 GRPs last week). The channel has gained maximum 73 GRPs in week 15 to maintain its leadership in the Hindi GEC space. The channel was dethroned last week by Colors which had cut to its inventories to compete in the World Cup environment.
This week Colors has lost 51 GRP and the channel has been pushed back to number two position with 249 GRP (300 GRP last week).
ZEE TV is also back on track with 221 GRP (171 GRP last week). Sony Entertainment Television Asia has replaced SAB TV to become the number four channel with 152 GRP (120 GRP last week).
SAB despite gaining 12 GRP has been pushed to the number five slot. The comedy channel has got GRP of 139 (127 last week).
The number six player Imagine TV has also seen a dip of 12 GRPs in the 15th week to settle down at 58 GRPs (last week 70).