India ratings: Star Plus attracts record ratings

While Star Plus conquers in UK ratings, the same success story is proving in India too, according to latest data from TAM.

Official figures for Week 6 of 2014 sees the channel clocking the biggest ever ratings in history after its recent strategy to increase weekday fictions to Saturday nights. All in all – Star Plus increased its audience by 101 TVT – a massive increase for any Indian channel ever. The 6-day week strategy has worked a treat, as well as the viewership for Star Guild Awards bringing in an impressive 8.1 TVM. Star Plus leads overall in every primetime slot except for 20:00 where it sits behind ZEE TV due to ‘Jodha Akbar’.

Star Plus delivered a massive 728 million – the biggest ever viewership for any GEC in a week. It had a relative share of 28.72% (last week 627 million TVT with 24.63% relative share).

ZEE TV was in a distant second place with 495 GVTM with a relative share of 19.53% (last week 468 million with 18.38% relative share).

Colors slid slightly to 424 million with a relative share of 16.73% (last week 447 million TVT with 17.56% relative share).

Star Life Ok was down also with 344 million (last week 387 million). The relative share of the channel was 13.57% this week against 15.20% in the previous week.

Sony SAB TV pulled in 292 million TVT with 11.52% relative share (last week 319 million TVT and 12.53% relative share).

Sony Entertainment Television Asia was down further to 252 million with a relative share of 9.94% relative share (last week 298 million TVTs with 11.70% of relative share).

In terms of Indian television entertainment shows, ‘Diya Aur Baati Hum’ continued to lead, followed by ‘Jodha Akbar’.