STAR Plus has beaten Colors to the top of the Hindi entertainment channels chart, according to latest audience measuring data for Week 28.
While the margin between the two was small, the news will be welcoming for STAR Plus, which has been hovering behind Colors and ZEE TV for the past three weeks.
This week STAR Plus managed 287 GRPs and Colors is right behind with 284 GRPs. ZEE TV continues in its resurgent mode with 259 GRPs for the same week.
The fight between NDTV Imagine and Sony Entertainment Television Asia has also stepped up a notch. Sony TV is now just 6 points behind NDTV Imagine with 120 GRPs, while NDTV Imagine sits at number four with 126 GRPs.