In another turn around of events, Colors was dislodged from third position to be overtaken by Star Life Ok for the second time this year, according to official data from TAM for Week 26 of 2014.
Star Plus remained the outright leader with a steady 660 GTVMs and relative share of 27.26% (last week 661 TVM with 29.07% relative share
ZEE TV stayed a distant second place with 423 GTVM and a relative share of 17.47% (last week 400 TVM and 17.59% relative share).
Star Life Ok returned number three with 358 GTVM and a relative share of 14.79% (last week 333 TVM and 14.64%).
Colors was next with the same viewership as last week. It raked in 351 GTVM and a relative share of 14.50% (last week 351 TVM with 15.44% relative share).
Sony Entertainment Television Asia was in fifth. It climbed up mainly thanks to the premiere of ‘Dhoom 3’, which added 51 TVMs this week. Its totaled 349 GTVM with a relative share of 14.42% (last week 298 TVM and 13.10% relative share).
Sony SAB TV was in sixth delivering 280 TVM with a relative share of 11.57% (last week 279 TVM and 12.27% relative share).