Star Life Ok has come the closest yet to overtake Colors in the latest India ratings supplied by TAM.
According to official data, Star Plus was the most watched channel once again with 681 GVTMs – dropping from 733 TVM last week. Its share dropped to 28.77% from 30.47% last week. Star Plus felt the biggest knock this week since the Indian Premier League kicked off.
ZEE TV was in second place with 394 GTVM with a relative share of 16.65% (last week 395 TVM and 16.42% relative share).
Colors slipped to 367 GTVMs with a relative share of 15.50% (last week 376 TVM with 15.63% relative share).
Star Life Ok moved closer to third place and just inches away from overtaking Colors. It delivered 354 TVM with a relative share of 14.96% (last week 348 TVM and 14.46%).
Sony Entertainment Television Asia increased its viewership with 313 TVM with a relative share of 13.22% (last week 286 TVM and 11.89% relative share).
Sony SAB TV fell to 258 TVM with a relative share of 10.90% (last week 268 TVM and 11.14% relative share).