The Indian Premier League had an adverse effect on most of the Hindi entertainment channels, except one! Star Life Ok, which moved up to third place last week in the India ratings, remained third and got closer to the second spot, according to latest data for Week 23 of 2014 from TAM.
Star Plus suffered a drop in the ratings from 655 TVM down to 647 TVM – but with a relative share of 27.83%.
ZEE TV also witnessed a ratings decline by losing 17 TVM – it delivered 383 GTVM (last week 400 TVM and 16.93% relative share).
Star Life Ok bettered its performance further with 371 GTVM with a relative share of 15.96% (last week 365 TVM and 15.45%).
Colors was remained in fourth by adding a few extra viewers. It garnered 350 GTVM, with a relative share of 15.05% (last week 347 TVM with 14.68% relative share).
Sony Entertainment Television Asia was back down again with 313 TVM with a relative share of 13.46%. (last week 340 TVM and 14.39% relative share).
Sony SAB TV delivered 261 TVM, with a relative share of 11.23% (last week 256 TVM and 10.83% relative share).