India ratings: Sony TV closes-in on ZEE TV
Sony Entertainment Television Asia has inched closer to the No.3 position, where ZEE TV has been sitting comfortably.
In the latest official data from BARC India for Week 38 of 2016, Star Plus remained the most watched Hindi entertainment channel with 460.414 million Impressions, followed by Colors with 398.149 million Impressions and ZEE TV in third with 315.402 million Impressions. Sony Entertainment Television remained No.4 with 298.108 million Impressions and Life Ok was in fifth with 279.502 million Impressions.
The next tier consisted of Sony SAB TV at No.6 with 256.708 million Impressions, followed by &TV with 142.612 million Impressions, ZEE Anmol with 112.301 million Impressions, Sony Pal with 110.846 million Impressions and Star Utsav with 109.066 million Impressions.
The top rated show in the Urban market was ZEE TV’s weekend thriller ‘Brahmarakshas’ with 7.985 million Impressions, followd by ‘Shakti’ on Colors with 7.685 million Impressions and ‘KumKum Bhagya’ on ZEE TV with 7.618 million Impressions.
In the Rural market, ZEE Anmol stayed on top with 351.142 million Impressions, followed by Star Utsav with 337.587 million Impressions, Sony Pal with 295.282 million Impressions, Rishtey with 259.234 million Impressions and ZEE TV in fifth with 223.267 million Impressions.
The top rated show in Rural market was ‘Naagin’ on Rishtey with 5.733 million Impressions, followed by ‘Jodha Akbar’ on ZEE Anmol with 5.677 million Impressions and ‘Kumkum Bhagya’ on ZEE TV in third with 5.071 million Impressions.
