India ratings: Sony TV boosted by ‘KBC 4’
Sony Entertainment Television Asia’s ratings have been boosted with the launch of ‘Kaun Banega Crorepati 4’ but failed to affect Star Plus and Colors.
The channel will be celebrating with a 221 GRPs, according to TAM data for Week 42 of 2010. Sony TV has further reason to celebrate after knocking ZEE TV down to number four and widening the gap with 43 points separating the two.
‘KBC’ has emerged as India�۪s favorite show with a blockbuster opening of 6.2 TVRs, making it the most successful launch of recent times on Indian television. KBC�۪s first week average of 5.3 TVRs being the highest recorded for any non-fiction show over the last year, is further testimony that its format of providing knowledge in an entertaining manner, is holding Indian audiences captivated.
Commenting on the performance, Manjit Singh ��� CEO, Multi Screen Media said, “We are delighted with KBC�۪s performance on Sony Entertainment Television. The impressive opening numbers for KBC is an emphatic endorsement of our vision to bring the biggest and best properties for our viewers.”
“I am delighted with the way audience have received KBC on Sony Entertainment Television. The combination of Mr. Bachchan’s unique personality and the show�۪s promise of delivering wholesome family entertainment has worked across the length and breadth of the country. It�۪s a good beginning and I am confident KBC will break many viewership records in weeks to come”, said NP Singh ��� COO Multi Screen Media.
Speaking on Kaun Banega Crorepati�۪s stupendous showing, Mr. Amitabh Bachchan said, “I am humbled and delighted with the performance of KBC. These numbers show that we have managed to touch a chord with the ��aam aadmi�۪. It is especially gratifying that it has brought whole families together across the entire country. Only a few days back, a viewer wrote to me saying after so many years, three generations of her family ��� she, along with her teenage daughter & mother-in-law – all watched television together, thanks to KBC. I would like to thank the audience for their love and support and hope that they will continue to stand by us throughout our journey.”
Ajit Thakur, Executive Vice President and Business Head, Sony Entertainment Television added, “KBC symbolizes the power of entertainment as a force of good for India & fulfills our promise of bringing families together to watch television. KBC�۪s great opening numbers, consistent performance across geographies & strong appeal across demographics, have shattered the prevailing myth of fragmented viewership – – and that�۪s a very good news for our advertisers too”.
The launch of the Amitabh Bachchan gameshow has not had much impact on the ratings of market leaders Star Plus and Colors. Star Plus was comfortably ahead with a huge 361 GRPs. Colors, which has been doing well with ‘Bigg Boss’ delivered 261 GRPs.
SAB TV managed 99 points and Imagine with 81 GRPs.
Next week’s data will include launch figures for Star Plus’ ‘Masterchef India’. It remains to be seen if the Akshay Kumar cookery show connects with viewers.
