Sony Entertainment Television Asia’s new reality TV show ‘Iss Jungle Se Mujhe Bachao’ (I’m A Celebrity Get Me Out Of Here) has registered a slow start, according to data supplied by overnight ratings agency aMap.

The first episode, which was screened on Monday (13th July) managed to muster television ratings (TVR) of 1.6, low in comparison to other reality TV shows like ‘Rakhi Ka Swayamvar’ on NDTV Imagine (3.8 TVR), ‘Sa Re Ga Ma Pa Lil Champs’ (3.7 TVR), ’10 Ka Dum on Sony TV’ (1.7 TVR) and the ‘STAR Voice of India kids۪ show (2.1 TVR).

Despite a huge marketing blitz by the channel, the low rating could turn out to be a concern. This is the sixth new show launched by Sony TV in the past three months. Sony TV is said to have spent Rs 4-5 crore on the marketing and promotions of this one-hour reality show, each episode of which is estimated to cost around Rs 35-40 lakh, say sources.

“It۪s too early to say, but the show looks interesting. It may just catch on the fancy of viewers. However, it will be interesting to see the ratings of Star Plus post July 15, when its own reality show, Sach Ka Samana will be launched,” a media planner in a Delhi-based agency told Business Standard.

The show features television stars like Chetan Hansraj, Akashdeep Saighal, Shweta Tiwari, Aman Verma and Mona Wasu, among others. It also features pop singer Anaida, among other celebrities.