In the latest ratings war on Indian television, NDTV Imagine has come up trumps by overtaking Sony Entertainment Television Asia with a higher GRP.
NDTV Imagine, which until now was at number five along with STAR One, has replaced long time number four Sony TV, with 87 GRPs (72 GRPs in Week 12), according to data release by TAM for Week 13.
Imagine has managed to grab 7 per cent share, while the relative share of Sony TV stands at 6 per cent with 79 GRPs. Sony TV had 80 GRPs in the last week.
The channel share of STAR Plus has decreased from 26 per cent in Week 12 to 24 per cent in Week 13 with 299 GRPs in its fold. Colors has increased its GRPs from 262 to 272 in Week 13 and its channel share stands at 22 per cent.
ZEE TV has been continuously increasing its channel share in the past few weeks. In Week 13, it recorded 239 GRPs, while its channel share increased to 20 per cent. Star Plus has lost 2 per cent share from the overall GEC pie in Week 13, while ZEE TV has gained 2 per cent.