India ratings: Life Ok replaces Colors at No. 3

In a disappointing week for Colors in the ratings, Star Life Ok moved back up to third place, leaving Colors behind in fourth, according to official data from TAM for Week 29.

Star Plus touched another high with 712 GTVMs and a relative share of 29.74% (last week 673 TVM with 27.87% relative share). Its show ‘Mahabharat’, which is going through the maha-yudh phase was the second most watched show in India.

ZEE TV remained in second by delivering 436 GTVM and a relative share of 18.21% (last week 425 TVM and 17.60% relative share).

Star Life Ok back in third place with an impressive 361 GTVM and a relative share of 15.08% (last week 325 TVM and 13.46%).

Colors was back down to fourth with 347 GTVM and a relative share of 14.49% (last week 342 TVM with 14.16% relative share).

Sony Entertainment Television Asia was down despite the launch of its mega show ‘Yudh’ starring Amitabh Bachchan. The show opened up with 1.5 TVM. Sony TV recorded 270 GTVM with a relative share of 11.28% (last week 279 TVM and 11.55% relative share).

Sony SAB TV was in sixth delivering 268 GTVM with a relative share of 11.19% (last week 248 TVM and 10.27% relative share).

New channel, Zindagi from ZEE Network delivered 29 GVTM (last week 27 GVTM). (last week 248 TVM and 10.27% relative share).