The television premiere of ‘Kesari’ on 15th August on ZEE Cinema in India, has set a new benchmark across the Hindi movies cluster making it No.1 in the category.
The historic war drama garnered 15.6 million impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the Top 3 rated movies of the year. ZEE Cinema has been ranking No.1 in the past five weeks with 489 million impressions.
Over the years, the channel has premiered some of the biggest titles on India’s Independence Day and managed to garner the desired outcome. Grabbing the highest number of eyeballs, ZEE Cinema has year on year rated No.1 with their Independence Day premieres of ‘Parmanu: The Story of Pokhran’, ‘Dangal’, ‘Baaghi’ and ‘Holiday’ in the past.
With its yearly trend of ranking the highest during Independence Day, by airing blockbuster movies, ZEE Cinema promises to cater to the ever-evolving viewer’s demands by making each year bigger and better than the previous.