India ratings: ‘KBC’ pushes ZEE TV back to fourth


The stiff competition from ‘Kaun Banega Crorepati’ is proving too much for ZEE TV as it has once again been pushed into the fourth position.

According to data for Week 50 of 2010, Sony Entertainment Television Asia, which broadcasts ‘KBC’ delivered 200 GRPs, whereas ZEE TV was right behind with 199 GRPs. ZEE TV will be breathing a sigh of relief now that ‘KBC’ has ended. It remains to be seen whether ‘Jhalak Dikhla Jaa’ will be enough to dislodge ZEE TV again in the coming weeks.

The top two remained unchanged with Star Plus leading the pack with 362 GRPs and Colors in second with 273 GRPs.

The bottom tier saw SAB TV improving its previous position with 137 GRPs, up from 120 last week. Imagine TV garnered 86 points this week.

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