India ratings: IPL 4 failed to live up to hype


With the fourth season of Indian Premier League over, official data has arrived showing that it has failed to live up to expectations.

According to data for the top six metros from TAM Sports, a division of TAM Media Research Pvt. Ltd, the final between Chennai Super Kings and Royal Challengers Bangalore registered an average television rating of 6.96, the lowest in four years. This number reflects the percentage of viewers watching a programme at a specific time. The tournament, which stretched across 74 matches and over seven weeks, registered an average rating of 3.91, also the lowest ever.

Last year, the final of the popular Twenty20 tournament had a viewership of 12.9, and the tournament as a whole, an average of 5.51.

In season one, the final had a rating of 11.7. This fell to 10.7 and then rose to 12.9 in the second and third seasons, respectively. The average television rating for the tournament was 4.66 in season two and 5.51 in season three.

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